October 20-22, 2025 JW Marriott Resort & Spa, Las Vegas | Save The Date
Brooke Saxon-Spencer was born into the senior living industry as her family owned and operated a community founded by her grandfather located in the Chicago suburbs where she began her professional career as the Marketing Director. She grew into an executive leadership role as a Licensed Nursing Home Administrator and transformed the business from a “nursing home” to the top performing and revenue-generating post-acute rehab center in the state of Illinois.
Though her family sold the business in 2015, Brooke has remained faithfully committed to dynamic growth and surpassing service standards in the senior living industry with a passion for design, strategy, and innovation. She has worked with several national senior living providers demonstrating a knack for occupancy growth through brand management and strategic marketing tactics.
After attending Wheaton College (IL) where she obtained an Interdisciplinary Studies degree in Photography, Graphic Design and Creative Writing, Brooke married her college sweetheart Caleb with whom she has three children, Sophia, Auden, and Hadley as well as five furry feline friends. Though forever a mid-western girl at heart, she and her family currently call SoCal their home. She enjoys plain M&M’s, dates with her husband, and knitting.