For the past 25 years, Dana has worked with Fortune 500 clients to position brands, to understand human needs and to develop and launch new products and services. Recently, Dana co-founded Morning Light Strategy to help our clients differentiate themselves by better understanding their competition as well as the needs of the aging population and caregivers. Morning Light Strategy helps organizations plan and position for the global shift toward an older demographic by delivering strategic insights that focus marketing, strategy and innovation decisions around insights specific to older adults and caregivers.