Julie is a senior living sales expert with many years of experience and a proven track record. Senior living sales is her passion. Julie has spent time on both the provider and consultant side, always with a focus on sales and marketing.

She has presented at multiple national and state industry conferences including Argentum, GALA, CALA, SMASH, LALA, LeadingAge Southeast, and Senior Housing News Sales Summit. She has also participated in many expert panels via webinars including Argentum’s.

Julie began her career as a community sales director and quickly filled census-challenged buildings. Her experience as a sales trainer, coach, and strategist has given her the insights she needs to successfully consult with hundreds of communities across the US. Before founding Grow Your Occupancy, she spent eight years in the VP of Sales, CMO, and CSO roles on the provider side, most recently with Vitality Living. During her career, her track record of increased sales and occupancy has resulted in more than $70 million in increased revenue. All along, she kept her feet on the ground, never losing the “here and now” experience of the customer – the prospects, families, community, executive management, and ownership entities – she serves.

She and her team have walked the walk, know what works, what to do, and how to do it. Many in the industry consider her the “go-to” resource for senior living sales. Julie's passion for sales, teaching, and seeing others succeed and grow their occupancy is what drives her.