Evan Friedkin leads the business development team at Roobrik. Since joining the company in 2019, Evan has played a pivotal role in helping senior living operators engage and convert prospects through decision support. A recognized industry thought leader, Evan was named a 2024 Future Leader by Senior Housing News and is regularly featured on podcasts, webinars, and panel discussions. He shares insights on senior living sales and marketing challenges, decision science, and strategies for industry growth to better serve older adults and their families.