Derek Machado
CEO
FIVE19

Derek Machado is the founder and CEO of FIVE19, a Richmond, VA based advertising agency specializing in creative solutions for senior living communities. His introduction to senior living began over 18 years ago when he started working with Brandermill Woods, and his agency now works with senior living communities all over the US. In senior living marketing, there is a treasure trove full of history, relationships, and experiences from which he draws creative inspiration. As a storyteller and brand artisan, he finds the authentic tactile nature of senior community clients ­—­­ simply awesome. His senior living portfolio of work extends over the entire continuum of care and in doing so, he has learned the distinct differences in communication needs when branding different levels of care.

Derek and his team are making waves in this industry and have built a reputation as one of the top creative agencies in senior living. With a portfolio of over 65 nonprofit senior living communities past and present, and together we are fighting ageism every day!

Sessions

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Why AI Needs Authenticity: Building a True Brand for Better Marketing

Monday, October 14, 2024
2:15 PM - 3:00 PM