Sonia Vachon
VP of Sales & Marketing
Sonia Vachon is a seasoned marketing and sales professional with over two decades of expertise in strategic brand marketing, omni-channel campaign management, and project execution. Her career is marked by a passion for leveraging the power of branding to drive business results and foster meaningful customer relationships.

Currently serving as the Vice President of Sales & Marketing at ActiveDEMAND, Sonia spearheads the development and execution of transformative strategies. Her role involves leading a dynamic team and optimizing processes to deliver significant growth.

Sonia’s extensive experience in the senior living industry, where she spent over a decade, uniquely positions her to understand and advance ActiveDEMAND's core focus. Her tenure at Chartwell Retirement Residences as Senior Director of Marketing saw significant achievements, achieving a notable increase in revenue through strategic, full-funnel marketing approaches. Sonia’s ability to blend creative strategy with data-driven insights has consistently resulted in enhanced customer satisfaction and impressive growth metrics.