Heidi is the Vice President of Marketing for Discovery Senior Living. An experienced corporate strategist and implementer, Heidi has been developing marketing, sales and creative strategies for highly matrixed healthcare, real estate, tech enterprises and nonprofit organizations for nearly twenty five years. After earning a BFA from Michigan State University, she served large-scale, healthcare entities, leading the development and execution of traditional and digital marketing programs, branding and communications initiatives, creative, design and content production, as well as user experience and other key strategic functions. Heidi is actively involved in the American Seniors Housing Association’s Sales & Marketing Committee, a graduate of Argentum’s inaugural LEAD Program, a Certified Direct Marketing Professional, and multiple national award winner for outstanding media and specialized print publications. Her combined senior living, healthcare and real estate industry experience, and ability to leverage data-driven analysis and modern marketing technologies has empowered high-performance lead generation success and supported the continuing expansion of Discovery Senior Living’s vast portfolio.