With extensive experience in senior living marketing, Dena Boheim is a strategic leader who can drive industry-leading performance on key marketing metrics. At Lifespace Communities, Dena is responsible for building an effective marketing organization that delivers on their mission to create exceptional living experiences for our residents and their families. Dena's core competencies include marketing, communications, digital, and branding which she leverages to develop and implement innovative and impactful marketing strategies, brand development, and communications activities. She is also versed in overseeing sales program operations and managing client services teams. Dena is passionate about enhancing the quality of life and well-being of seniors and creating a culture of excellence and collaboration in her team.

"I love SMASH! To finally have a conference that focuses on exactly what I do day-in and day-out is amazing and my team thinks so, too. Sales, digital, traditional marketing, it's all here. And the opportunity to connect with individuals who are in roles similar to me is invaluable. If you can only attend one conference, SMASH should without a question rise to the top of your list."