October 20-22, 2025 | JW Marriott Resort & Spa, Las Vegas | Register Today!
Dianna Huckestein is a senior living executive with over 25 years of experience in operations, marketing, sales, and new service development. Known for her strategic orientation and results-driven approach, Dianna has successfully implemented corporate programs and strategies that benefit both internal and external customers. She excels in fostering collaboration, effective communication, and team-building to align corporate initiatives with organizational goals. With a Master’s degree in Health Care Administration from Central Michigan University, Dianna specializes in marketing, branding, sales, and project management, making her a progressive leader in the senior living industry.
"SMASH brings together the best of the best in sales and marketing in senior living services. I'm excited to support this forward-thinking group of individuals that helps to create opportunities to connect and to expand our strategic knowledge."