Fran Palma is a seasoned marketing communications professional with over 25 years of experience in integrating online and traditional marketing to drive impactful campaigns for clients. Currently the Chief Marketing & Digital Strategy Officer at Covenant Living Communities and Services, Fran has led digital and marketing strategies for hundreds of senior living organizations, ranging from individual communities to large-scale corporations. His expertise in interactive strategies, lead generation, and performance analytics has helped shape successful sales and marketing efforts across the industry. Fran is also a recognized speaker at senior living conferences, sharing insights on digital marketing trends and best practices.