Rick Westermann is an accomplished marketing and sales executive with over 15 years of experience in the senior living industry. As Senior Vice President and Chief Marketing Officer at LCS, he leads the company's marketing and sales strategy, driving competitive positioning, brand experiences, and transformative growth across the LCS Family of Companies. Rick has successfully launched innovative programs such as SalesFIRST, which enhances sales performance, and the Data Analytics team, which provides valuable insights for strategic decision-making. Prior to joining LCS in 2018, Rick held senior roles at A Place for Mom and Leisure Care, where he led national sales and marketing efforts. Rick holds a Bachelor's degree in Business and History from Luther College.

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