Simon Dixon has worked with clients in the US, UK and Asia for thirty years, studying the ways that perceptions and communications develop between individuals and groups and has incorporated these insights into developing effective messaging strategies that deliver measurable results. As CEO & Executive Creative Director at Idea Engineering, Inc., he works on critically important campaigns concerning opioids, alcohol and other drugs, health equity, mental health, suicide prevention, and other social issue topics for communities nationwide. Simon graduated from Newcastle College UK, is a current and former member of various California public health & safety committees and contributes to community organizations in Santa Barbara and Ventura Counties. Additionally, as author and speaker on The Relational Intersect (therelationalintersect.org), Simon discusses how the diverse members of a community can re-perceptualize their own identities and those of others and come together to develop the healthiest and most societally beneficial interactions and relationships.