Brian’s oversees Russell Herder’s creative product, drawing upon a deep understanding of emotional drivers and decision-making. Working in fields as diverse as healthcare, destinations, manufacturing, and professional services, he’s helped major brands and local entities alike leverage savvy strategic positioning and authentic emotional impact. Brian leads the firm’s cocreation practice using skills honed by his years as an adjunct college instructor, partnering within numerous cultural communities to help them produce ideas that engage and endure. He collaborates with local artists and influencers because the best work is grounded in authenticity and personal truths. It’s a high standard, resulting in creative messaging is that is honest, impactful, and uniquely relevant to individuals, families, friends and neighbors.