Focused sessions take deep dives into topics most relevant to you and your organization:

Sales Strategy and Management sessions equip the SMASH community with the essential tools to drive revenue growth. Through focused sessions on pricing strategies, sales team development, identification and implementation of key performance indicators (KPIs) to measure and enhance sales lift, and creating effective internal sales training, participants gain valuable insights into maximizing their occupancy and census.  

Marketing Strategy and Management sessions delve into cutting-edge techniques to drive consumer engagement and boost brand success. Participants will explore topics such as using the power of behavioral psychology to motivate the consumer, navigating the evolving landscape of unification of traditional and digital media, and uncovering successful personalized marketing automation strategies. Interactive panels featuring insights from primary consumers provide invaluable perspectives on effectively reaching and resonating with these key demographics. 

Digital Marketing features engaging content designed to update attendees about the latest trends and strategies in the digital marketing landscape. Sessions range from search engine optimization (SEO) and leveraging the power of Google Analytics to mastering lead generation and harnessing the potential of artificial intelligence (AI). Participants will gain critical strategic approaches to utilizing various digital marketing channels, empowering attendees to optimize their online presence and achieve remarkable results. 

Content Marketing sessions are made to explore proven strategies to create compelling content that not only resonates with your audience but also drives conversions. Learn how to craft tailored narratives, harness the power of storytelling, and leverage data to optimize content for maximum impact. With expert-led sessions and real-world case studies, you’ll walk away with actionable insights to elevate your brand’s voice, engage your audience, and boost your marketing ROI. Don’t miss this opportunity to master the art of content marketing and transform the way you connect with consumers.

For all agenda-related inquiries, please contact Madeleine Healy at mhealy@hmpglobal.com.