Focused sessions take deep dives into topics most relevant to you and your organization:

Sales Strategy and Management sessions equip the SMASH community with the essential tools to drive revenue growth. Through focused sessions on pricing strategies, sales team development, identification and implementation of key performance indicators (KPIs) to measure and enhance sales lift, and creating effective internal sales training, participants gain valuable insights into maximizing their occupancy and census.  

Marketing Strategy and Management sessions delve into cutting-edge techniques to drive consumer engagement and boost brand success. Participants will explore topics such as using the power of behavioral psychology to motivate the consumer, navigating the evolving landscape of unification of traditional and digital media, and uncovering successful personalized marketing automation strategies. Interactive panels featuring insights from primary consumers provide invaluable perspectives on effectively reaching and resonating with these key demographics. 

Digital Marketing features engaging content designed to update attendees about the latest trends and strategies in the digital marketing landscape. Sessions range from search engine optimization (SEO) and leveraging the power of Google Analytics to mastering lead generation and harnessing the potential of artificial intelligence (AI). Participants will gain critical strategic approaches to utilizing various digital marketing channels, empowering attendees to optimize their online presence and achieve remarkable results. 

Post-Acute Sales and Marketing Strategy content is dedicated to enhancing sales and marketing strategies in the post-acute care industry, aimed at boosting census and revenues. Attendees will gain valuable insights into effective sales leadership, attracting and retaining top sales talent, and leveraging sales and marketing technologies for improved performance. Furthermore, sessions will delve into the strategic utilization of clinical data to gain professional referrals, the latest in FTC and HIPAA marketing compliance, and cultivating a culture-based approach to facilities and offerings to drive consumer stays and achieve outstanding results in the post-acute care sector. 

For all agenda-related inquiries, please contact Madeleine Healy at mhealy@hmpglobal.com.