October 20-22, 2025 JW Marriott Resort & Spa, Las Vegas | Save The Date
Elevate your expertise and stay ahead of the curve at the amazing 3-day SMASH event dedicated to the power of engagement and education! Join us for a bigger and better-than-ever program will arm you with forward-thinking, action-oriented strategies to build your market share and win today’s customers.
The meeting also includes dedicated networking events designed to facilitate meaningful discussions and forge valuable connections with peers who share your passion for advancing the senior living industry. Don't miss out on the chance to expand your network and uncover the tools you need to thrive in today's dynamic landscape.
Plan your experience at SMASH 2024 below.
MONDAY, OCT. 14 | 7:30 AM–8:30 AM
CASCADE BALLROOM
Gain valuable insights from the vibrant SMASH community during this orientation series, allowing you to quickly acclimate, forge valuable connections, and engage in exceptional learning opportunities.
MONDAY, OCT. 14 | 9:00 AM–9:45 AM
GRAND BALLROOM C
Jumpstart your learning journey at these roundtables. Connect with like-minded peers within the SMASH Community in a relaxed setting, perfect for brainstorming, sharing challenges, and sparking new ideas. It's a chance to gain insights, swap successes, and get primed for your exciting SMASH journey ahead.
MONDAY, OCT. 14 | 6:15 PM–7:15 PM
VALENCIA TERRACE
After a day of learning, it's time to unwind. Whether you're new or a seasoned alum, join our first-night reception. This is where the SMASH community connects, relaxes, and creates lasting memories.
TUESDAY, OCT. 15 | 1:15 PM–2:45 PM
VALENCIA TERRACE
Embark on a knowledge feast: 25+ dynamic luncheon talks await your curiosity. Prefer mingling? Opt for an open networking table. Either way, soak in post-session wisdom from fellow trailblazers. Your insights, amplified.
TUESDAY, OCT. 15 | 5:15 PM–7:00 PM
INDIVIDUAL SUITES
Explore six hosted suites, each offering drinks, food, and lively conversation. It's the perfect chance to unwind, network with friends new and old, and enjoy a cocktail before heading to dinner.
WEDNESDAY, OCT 16 | 8:15 AM – 9:15 AM
VALENCIA BALLROOM
Join us for a dynamic Strategy Sync where we’ll transform insights from SMASH into actionable strategies. We’ll guide you through ideation, aligning takeaways with your original goals, and developing concrete projects. Together, we’ll outline the immediate next steps, including resource needs, budget, and timelines. Finally, we’ll assess each project's feasibility in terms of ease, duration, and cost to ensure a practical and effective action plan.