Rob Lawrence is the director of strategic implementation for PRO EMS and its educational arm, Prodigy EMS, in Cambridge, MA. He previously served as the COO of the Richmond Ambulance Authority (Virginia). Additionally, he served as COO for Paramedics Plus in Alameda County, California. Prior to emigrating to the U.S, Rob served as the COO for the East of England Ambulance Service in Suffolk, England. He is also the Part Time Executive Director of the California Ambulance Association. Rob is currently the President of the Academy of International Mobile Healthcare Intergration (AIMHI).