Brian LaCroix has built and lead successful EMS teams for more than three decades. Currently, he is the Chief Operating Officer at Cambridge Consulting Group. Prior, he served as President and EMS Chief of Allina Health Emergency Medical Services, St. Paul, Minnesota, providing more than one million Minnesota residents with 9-1-1 service in more than 120 communities. LaCroix is Past President of the National EMS Management Association and Past-Vice Chair of the MN EMS Regulatory Board. During his career LaCroix has worked as a volunteer firefighter, EMT, paramedic, educator, author, peer counselor, manager and executive officer. LaCroix is a Fellow in the American College of Paramedic Executives. He has worked on extended international EMS projects in Nicaragua, France and Croatia. A native English speaker proficient in French, LaCroix enjoys his six grandkids and is an accomplished artist/painter.