Brian Reid has nearly three decades of experience in health care journalism, public affairs and public relations with a specialty in explaining the economics of the health care system.

At Reid Strategic, Brian counsels industry leaders on the best way to communicate on complex policy, access, pricing, and reimbursement issues in ways that critical audiences can understand. Brian’s core belief is that we can’t build a better health care system until everyone understands the system we have today.

Reid Strategic offers communications strategy and execution around corporate, brand and policy challenges, from pre-launch approaches to lifecycle management.

Prior to founding Reid Strategic, Brian built and led Real Chemistry’s Value+Access Communications practice, the largest such group dedicated to issues of value.

Brian has written extensively for a range of audiences. At Reid Strategic, he publishes the daily Cost Curve newsletter, and his past experience includes coverage of the health science/policy beat for Bloomberg News, creation of patient education materials for the National Institutes of Health, and features in publications ranging from the Washington Post to Nature Biotechnology to Men’s Health.

He has a B.S. in biology and political science from Emory University and a M.S. from the Columbia University School of Journalism.