Arick Morton is the CEO of NIC MAP, the trusted intelligence partner exclusively built for the senior housing industry. Under his leadership, NIC MAP has transformed how the industry leverages data, becoming the first official data partner of Argentum and ASHA and introducing AI technology to enhance market insights data processes. With 15+ years of market data on 35K+ properties, the platform serves over 5,000 customers nationwide. Arick serves on the Argentum Board of Directors, ASHA Advisory Board and was named a GlobeSt. Senior Housing Influencer.