Jenni Bost
Vice President of Marketing, Radiant Senior Living

A data-driven marketer focused on increasing revenue and decreasing spend with organic sources, community outreach, and targeted advertising.
With 11 years of experience in Senior Living Marketing and Sales, and nearly two decades of experience in SEO, content marketing, and design, Jenni Bost has spent her career exploring and defining tools, training, and practices designed to attract quality leads that convert.
Jenni is passionate about clean databases, accurate notes, and measurable objectives. An avid believer in clear expectations make for clear success, she champions team member training and empowerment. Beyond regular training opportunities, Jenni hosts a monthly Tech Talk to address the changes in technology with her teams.

Jenni has spoken on Senior Living Social Media Marketing, AI Use in Referral Relationships, Content Marketing, and AI se in Social Media among other topics. She has been a guest panelist for SMASH in 2024, guest speaker for the Oregon Health Care Association, and podcast guest for the Brand-Driven Growth in Senior Housing Podcast, Marketing Mysteries Solved podcast, and the Grow Your Occupancy podcast.

In her free time, Jenni likes to spend time with her two sons and her husband at their home and outdoors in Portland, Oregon. She is also the owner and creator of the blog, A Well-Crafted Party, and a regular guest on local ABC affiliate, KATU’s Afternoon Live sharing event and entertaining tips.