Amy Elliott is a passionate and experienced marketing professional with 8 years of experience in the senior living industry. As the Director of Community Marketing at Life Care Services®, she is responsible for developing and executing marketing strategies to drive occupancy across 140+ senior living communities and to help seniors live better lives through the process.

Amy has excelled in driving significant increases in lead volume during her tenure, particularly through the strategic optimization of digital marketing tactics and increased use of various marketing technologies across the organization. Her experience encompasses leveraging data-driven insights to optimize online sales funnels, resulting in an enhancement of the customer's digital journey.

Residing outside Des Moines, Iowa, Amy spends her free time managing a small hobby farm and blogging about the experience of transitioning from life in the "burbs" to life on the farm. Her favorite title is “mom,” and she takes great pride in raising her three boys, Hayden, Leo, and Sullivan, while juggling a variety of their youth sports activities with her husband, David.